Charitable trust increases sales with a portal solution from Prismix
 http://www.cim.co.uk/
Project:
Portal solution for The Chartered Institute of Marketing
Type of service provided:
Consultation and web application development
Client Info
Established in 1978 as a charitable trust, The Chartered Institute of Marketing (CIM) is the largest professional marketing management body in Europe with more than 24,000 members. Its objective is to advance education and research in the field of marketing for the public benefit. CIM operates a variety of certificate and degree programs in which 28,000 students are enrolled.
Challenge
The CIM wanted to be perceived in the marketplace as an eMarketing leader. To accomplish this goal, the trust faced two main challenges. First, it needed to provide its systems with around-the-clock availability. Second, it needed to reduce online inefficiencies that were hurting its brand.
Solution
The Prismix team took an existing, third-party application and transformed it into an enterprise portal solution that CIM could easily manage in-house. The transformation included code improvements, plus an upgrade from ColdFusion 4.5 and Spectra 1 to ColdFusion MX and Spectra 1.5.2. The solution runs on multiple Microsoft Windows 2000 Advanced Servers with Cisco Load Balancing.
Benefits
By improving system stability and performance increasing uptime by more than 80 percent, The CIM has been able to:
• Enhance brand perception as an eMarketing leader
• Reduce customer support calls to improve productivity and contain costs
• Streamline online processes to lighten the workload of its publishing team
• Improve online transaction success and increase course and book sales
For more information
Please visit http://www.cim.co.uk/ or contact Prismix directly at
+44 (0) 870 749 1100 or email us.
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